Effective October 11, 2026
Privacy Policy
This policy explains what personal data Permanent Metal Roofing Systems collects through this website and the calls and emails that follow a website request, why we use it, who we share it with, and the rights you have under Texas law, including the Texas Data Privacy and Security Act (Texas Business and Commerce Code, Chapter 541). We wrote it in plain English.
Permanent Metal Roofing Systems (“we,” “us” or “our”) is the controller of this data. We are based in Mesquite, Texas. Other companies’ websites we link to have their own policies.
Notice: we use personal data for targeted advertising
We use Google Ads remarketing on this site. It lets Google show our ads to you on other websites and apps based on your visit here. Texas law treats this as processing personal data for targeted advertising, and you have the right to opt out.
We do not sell personal data for money. Some advertising cookies could still be treated as a “sale” under Texas law, and opting out below covers that sharing too. We do not sell sensitive or biometric personal data.
You can opt out in any of these ways:
- Use the button below. It turns off Google Ads remarketing and ad personalization in this browser.
- Turn on Global Privacy Control in your browser. We treat that signal as an opt-out automatically.
- Send us a request with the form below, by email at HelpDesk@PermanentMetalRoofingSystems.com or by phone at (469) 466-2421.
Targeted advertising is on in this browser.
The button and Global Privacy Control work per browser and device. A request by form, email or phone applies to the data we hold about you.
What personal data do we collect?
We collect the categories below. Most of it comes from you. Device and activity data comes from your browser and from the tools listed later in this policy.
| Category | Examples | Source |
|---|---|---|
| Identifiers and contact details | Name, phone number, email address, mailing address | You, through forms, calls and emails |
| Property and project details | Project address or ZIP code, roof type, measurements, photos, plans, HOA rules, your message | You, and our estimate visit |
| Communications and consent records | Emails and call history, the consent wording you agreed to and when | You and our systems |
| Device and online activity | IP address, browser and device type, pages viewed, referring site, cookie and advertising identifiers, actions such as tapping the phone number or sending a form | Your browser, Google Analytics, Google Ads and, if turned on, Microsoft Clarity |
| Customer records | Estimates, contracts, payments made to us, warranty registrations | Our dealings with you if you hire us |
We do not collect sensitive data as Texas law defines it: racial or ethnic origin, religious beliefs, health information, sexuality, citizenship or immigration status, genetic or biometric data, precise geolocation, or personal data from a known child. Please do not send us that kind of information, or bank details, card numbers or passwords, through a form.
Why do we use personal data?
- To answer your request, schedule an estimate and prepare a written price
- To fabricate, install and warranty your roof if you hire us, and to order materials
- To call or email you about your project when you have agreed to it
- To keep business records of estimates, contracts, warranties and consent
- To measure how visitors use the site and which ads lead to requests, and to show our ads to past visitors (targeted advertising, which you can turn off)
- To keep the site and our forms secure and to block spam
- To meet our legal, tax, insurance and warranty obligations
We do not use automated profiling to make decisions that produce legal or similarly significant effects about you.
Who do we share personal data with?
We share personal data only with the categories of third parties below. We do not share your phone number with anyone for their own marketing.
| Category of third party | Personal data shared | Why |
|---|---|---|
| Service providers that work for us (website hosting, email, form storage, office software) | Identifiers, project details, communications | To run the site, deliver your request and keep our records |
| Google (Analytics and Ads) | Device and online activity, cookie and advertising identifiers | Site measurement, ad measurement and targeted advertising |
| Microsoft (Clarity), only if we turn it on | Device and online activity, including how pages are clicked and scrolled | Finding confusing parts of the site |
| Cloudflare (Turnstile), only if we turn it on | IP address and browser signals | Telling people from bots on our forms |
| Manufacturers and suppliers | Name, project address and product details | Material orders and warranty registrations |
| Your insurance adjuster, HOA or another contractor | The project details you ask us to send | Only when you ask us to |
| Courts, government agencies or law enforcement | What the law requires | Legal compliance |
| A buyer or successor of our business | Customer and project records | A sale or reorganization; they must honor this policy |
What are your rights under Texas law?
Under the Texas Data Privacy and Security Act you may ask us to:
- Confirm whether we process your personal data and give you access to it
- Correct inaccurate personal data
- Delete personal data you gave us or that we hold about you
- Give you a copy of personal data you gave us in a portable, readily usable format
- Stop processing your personal data for targeted advertising, sale, or profiling that produces legal or similarly significant effects
We honor these requests for all of our customers. We will not deny you service, charge you a different price or give you a lower quality of service because you used these rights.
How to submit a request
- Online: use the privacy request form below
- Email: HelpDesk@PermanentMetalRoofingSystems.com, with “Privacy request” in the subject line
- Phone: (469) 466-2421
You do not need an account. We may ask for information to confirm your identity, and we use it only for that. An authorized agent may act for you, including through a browser setting such as Global Privacy Control for opt-outs. For other requests we will ask the agent for proof of your permission and may confirm your identity with you directly.
We respond within 45 days. If we need up to 45 more days, we will tell you why within the first 45. Requests are free up to twice in any 12 months. We may charge a reasonable fee or decline a request that is clearly unfounded, excessive or repetitive, and we will tell you why. Some records, such as tax and contract files, must be kept by law even after a deletion request, and we will tell you if that applies.
How to appeal
If we decline your request, you can appeal by replying to our decision or by choosing “Appeal” on the form below. We will answer within 60 days and explain our decision in writing. If the appeal is denied, you can submit a complaint to the Texas Attorney General at texasattorneygeneral.gov.
How do calls and consent work?
When you send a form and tick the consent box, you agree that we may call or email you about your project. We contact only people who asked us to, and we keep an internal do-not-call list.
- Consent is not a condition of purchase. You can call or email us instead and still hire us.
- We do not send text messages. If that changes, we will ask for your consent first and update this policy.
- You can ask us by phone or email to stop calling you, and we will.
- We use your number for your project, not for unrelated promotions.
Which cookies and similar tools do we use?
Cookies are small files your browser stores for a website. We use these:
- Essential cookies that keep the site, its forms and your privacy choice working
- Google Analytics, which records visits, pages viewed and actions such as sending a form or tapping the phone number
- Google Ads conversion and remarketing tags, which measure ad results and show our ads to past visitors (targeted advertising)
- Microsoft Clarity heatmaps and session recordings, only if we turn them on
Besides the opt-out above, you can block or delete cookies in your browser settings, turn off personalized ads in Google ad settings, and use the Google Analytics opt-out add-on. Google explains its data use in How Google uses information from sites that use its services. Microsoft covers Clarity in its privacy statement, and Cloudflare covers Turnstile in its privacy policy.
How long do we keep personal data?
Requests that do not become projects are kept long enough to follow up and to keep a record of your request and consent, then deleted when we no longer need them. Records for roofs we install, such as contracts, drawings and warranty papers, are kept for as long as the warranty lasts, because you or a later owner may need them. Google Analytics keeps user-level and event-level data for 14 months, then deletes it.
How do we protect personal data?
The site uses an encrypted HTTPS connection, forms are checked for spam, and only people who need stored requests can see them. No system is perfectly secure. If a breach involves sensitive personal information, we will notify affected people as Texas law requires (Texas Business and Commerce Code, Chapter 521), no later than 60 days after we determine it happened, and the Texas Attorney General within 30 days when 250 or more Texans are affected.
Is this site meant for children?
No. This site is for adults planning roofing projects. We do not knowingly collect personal data from children under 13, and we delete it if we learn we have.
Do you collect biometric identifiers?
No. We do not capture fingerprints, voiceprints, face geometry or other biometric identifiers.
Will this policy change?
Sometimes. When it does, we post the new version here and change the effective date at the top. If a change affects how we use personal data you already gave us, we will ask for your consent where the law requires it.
How can you contact us about privacy?
Permanent Metal Roofing Systems
Mesquite, Texas
Phone: (469) 466-2421
Email: HelpDesk@PermanentMetalRoofingSystems.com
You can also reach us through our contact page. Questions about a roof rather than your data? Use the free estimate form instead.